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Glossary

Plain-English definitions for every term you'll see in Servato.

40 terms

A2P 10DLC

Technical

U.S. carrier rules for business texting. Required before you can legally send SMS to customers from a 10-digit number.

API token

Technical

A secret password that lets another program talk to Servato on your behalf. Skip unless a developer asked you to create one.

Asset

Operations

A piece of equipment at a property — HVAC unit, water heater, irrigation controller. Track service history and warranty per asset.

Booking page

Growth

Your public web page where new customers can request a service appointment. Share the link on your website, business card, or Google profile.

Change order

Billing

A signed amendment to the original estimate when the customer adds or changes scope mid-job. Critical for getting paid for extra work.

Clock in / out

Field & crews

Field crew taps a button to start their shift. Hours are calculated automatically and tied to the job for accurate labor costs.

COI (Certificate of Insurance)

Compliance

Proof that a subcontractor carries liability insurance. General contractors usually require an active COI before letting a sub work on site. Servato tracks expiry dates and warns you 30 days out.

Customer portal

Sales

A private link you send each customer. They see their estimate, sign it, view photos, get the invoice, and pay — all branded as your business.

Daily log

Field & crews

End-of-day summary: who worked, what got done, weather, delays, photos. Required by most general contractors and saves you in disputes.

Deposit

Billing

An initial payment the customer makes before work starts, often to cover materials. Counts toward the total.

Dispatch

Field & crews

Assigning visits to crew members. Drag a job onto a tech's schedule to book them; Servato warns about overlaps.

E-sign

Sales

Legally binding electronic signature. Customers tap or draw their signature on an estimate or document and you get a signed PDF.

Estimate

Sales

A formal price quote you send to a customer. They can accept it electronically and you can convert it to an invoice in one click.

Geofence

Field & crews

A virtual boundary around a job site. The app can auto-clock crews in when they arrive and out when they leave.

Industry pack

Operations

Servato changes its terminology based on your trade — landscapers see "visits," GCs see "projects," HVAC sees "service tickets." Same data, different words.

Invoice

Billing

A bill you send to a customer. They can pay by card directly through Servato or you can record cash/check payments manually.

Lead

Sales

A potential job — someone who reached out asking for a quote. Once you win the work, the lead becomes a project.

Lien waiver

Compliance

A document the contractor signs saying they've been paid for work and won't file a mechanic's lien on the property. Often required before final payment.

Membership

Operations

A user's link to your organization with a specific role (owner, admin, member, field). Controls what they can see and do.

Milestone

Billing

A scheduled invoice tied to a stage of the job — for example, 25% on signing, 50% at rough-in, 25% at completion. Helps cash flow on long projects.

Nightly backup

Technical

Servato saves a complete copy of your data every night. If something goes wrong, you can restore from any past day.

NTE (Not To Exceed)

Billing

A cap on a time-and-materials job. You bill what you actually spend, but never more than the NTE without approval.

On hand

Operations

How many units of a material you currently have in stock. Updated automatically as you record usage.

Pipeline

Sales

Your sales board. Each card is a potential job moving through stages — new, qualified, quoted, won, lost.

Property

Operations

A physical address where work happens. One customer can have many properties — useful for property managers and rental owners.

Punch list

Operations

The final to-do list at the end of a job — small fixes the customer wants done before they sign off (touch-up paint, a sticky door, a missing outlet cover).

Punch list board

Operations

A visual to-do board (kanban) for the final fixes on a job — drag items between Open, In Progress, and Done.

PWA (Progressive Web App)

Technical

Servato installs to your phone's home screen like an app — no App Store required. Works offline and gets updates automatically.

Reorder point

Operations

The stock level that triggers a low-stock alert. Set it to roughly one week of typical usage.

Retainer

Billing

Money the customer pays up front to lock in your time. Usually credited toward the final invoice.

Review request

Growth

An automatic email or text sent after job completion asking the customer to leave a Google review. The single biggest driver of new customers.

Route optimization

Field & crews

Servato reorders today's stops in the shortest driving order, then opens Google Maps with all stops as waypoints.

Row-level security

Technical

How Servato keeps your data separate from every other business on the platform. Nothing leaks across organizations, ever.

Scope creep

Operations

When a job slowly grows beyond what was originally agreed without a change order. The #1 cause of unprofitable jobs.

Subcontractor (sub)

Operations

An outside crew or specialist you hire for part of a job (electrician, plumber, roofer). Servato tracks their insurance and assignments.

T&M (Time & Materials)

Billing

Billing by the hour plus the cost of materials, instead of a fixed price. Used when scope is unclear.

Time entry

Field & crews

A single clock-in/clock-out record for one crew member on one job. Adds up to weekly payroll and labor cost per project.

Visit

Field & crews

A scheduled trip to a job site for service work — repair, maintenance, install. Can repeat (weekly, monthly, etc.).

Warranty

Compliance

The promise to fix issues for a set period after job completion. Servato tracks expiry per asset and per project.

Webhook

Technical

A way to tell another piece of software "something happened in Servato." Developers use this to connect Servato to accounting tools, Slack, etc.